Will (Not) Work for Condoms

by Elle Chase

I worked in a professional theatre company volunteering to do light, sound, house managing, set building and even producing in order to pay my dues and earn my way into the acting company. I did this all for no reward, no promise of a role or bit part. I did this to gain experience in order to be part of a well respected theatre company.

I did this work for free. I did it for free, because it was "de riguer" for a young lass of my age to cut her teeth uncompensated in exchange for experience. This is what people do when they are just starting out, or volunteering for a cause they believe in.

I am a now a professional sex educator and writer, who has worked for free, for many years to gain experience in my field (and still do, on occasion). I now get paid for a career I put a lot of work, time and money into creating. It might not be a lot, but I provide a valuable service to individuals, stores, institutions, websites, and companies who recognize that you actually have to pay professionals in exchange for the work they do. They understand this because they are professionals who get paid in exchange for the work they do.

[caption id="attachment_5608" align="alignright" width="173"] www.LadyCheeky.com[/caption]

Besides Smut for Smarties I have another site, LadyCheeky.com which consists of curated porn and erotic images. Lady Cheeky  gets crazy great traffic, and because of that, I sometimes get solicitations asking for "LadyCheeky.com" to promote products, sites, join affiliate partnerships and mostly those offers are respectful, reasonable and mutually beneficial ... but, sometimes they are not.
Sometimes, the solicitor offers me a chance to basically, scrub a kingdom for the opportunity to say I was in the castle.

Today, I got such a proposal.

I received the following email from Performics Global Performance Marketing Agency, "on behalf of Durex," the goliath condom and sexual health product company owned by juggernaut health, hygiene and home leviathan Reckitt Benckiser (makers of Lysol, French's Mustard and Clearasil to name a tiny portion):

Hello Elle,

I am working with Durex USA to help promote their products and connect with online resources and blogs. I came across your blog and think that you would be perfect for this blogger collaboration project!

Durex will provide you with 2 gift bags of Durex products (1 for you to keep and 1 to giveaway to one of your readers).

Guidelines:

1.Create a blog post talking about the sex positions you want to try


2.Share the “Sex Positions to Try” page (
http://www.durexusa.com/explore-sex/explore-sex/all/new-sex-positions/)

3.Host a giveaway on your blog and select a winner to receive the gift bag of Durex products

4.Share your blog post on your social media channels

5.Incorporate a rel="nofollow" tag when you share on your blog. (If you need help doing this please let us know and we can give you step by step instructions.)

Please let me know if you are interested in participating and if you have any questions.

Thanks and kind regards,


Tipmanee

Performics

on behalf of Durex USA

111 E. Wacker

Chicago, IL 60601

www.performics.com

Hmmm, did they just offer gift baskets of condoms and lube for a ridiculous amount of work, for the private of "collaborating" with the condom worlds version of Pepsi?I read it a couple of more times to see if I might be missing anything, and then I sent it to my friend JoEllen Notte, also a professional sex educator and writer. JoEllen had the same reaction I did ...  insulted. Insulted for being asked to exert a large amount of effort,  producing original content to become a sandwich board for a multi-million dollar condom company. We were both pretty peeved, and decided to respond to Performics, in kind. My response reads:

Hi Tipmanee,

So, let me make certain I understand this correctly. In exchange for Two (2) Durex product gift bags for myself, and for one of my readers, I would then provide Durex with:

A) A blog post I write, about "sex positions to try," which would include a link to a similar post on Durex’s site.

B) Create a contest promoting Durex to my multitude of readers by providing a Durex product gift bag as the prize

C) Promote Durex, for this contestto win Durex products through my heavily followed social media sites , and

D) Include a ‘nofollow’ tag in any related html so that it doesn’t look like spam, even though it really is.

In other words, I would spend my time writing an original article on a subject of your choosing, drive traffic to your site by placing links that lead to a Durex web page, and create a social media campaign promoting your product as the prize of a contest that I host?

… and for all this work, I wouldn’t get paid, but instead, Durex would give me a gift bag containing their condoms and lube?

How does this benefit me?

Would you spend hours promoting another company for a gift bag containing items you can pick up at a drugstore or even free at a clinic?

Most of the sex “bloggers” that you are sending this email to are professional sex educators who happen to have blogs. We get paid for our time, just like you get paid for writing and sending these emails to us.

I highly suggest that you re-think this patronizing campaign of “collaborating” with bloggers “on behalf of Durex” and instead, come up with a cross-promotional idea that benefits BOTH parties involved.

Sincerely,


Elle Chase

To give you an idea why JoEllen and I became apoplectic over this particular solicitation, check out her post today, and then come back to read on:

 

Won’t Work For Free (Or Condoms) | by JoEllen Notte

This week I received an email (I’m sure many of my colleagues received it too) from a large, well-known condom company offering me the “opportunity” to “collaborate” with them (you’ll understand all the quotation marks in a minute. I thought “Collaboration? That sounds fun! Do they want my input on a new kind of condom? Maybe they’re looking to bring in sex educators to help spread the safer sex word! Collaboration could mean so many fun things!”

Except it didn’t.

Here’s what collaboration meant ... [CONTINUE]

 

Welcome back,

According to Reckitt Benckiser (Durex's parent company):

 

- Durex is the number 1 condom brand in the world.
- Durex is 30{db5db53c3e4c8da308df8dbbda5eb054177ca14e2c83ed5110823cdc149e5fe3} of the global branded condom market
- In 2014, Reckett Benkiser made over 15 billion in sales, with
- a MarketCap of over 57 billion
-  In 2014, Reckett Benkiser reported a net  profit of almost 3 billion dollars (not including RBP, their pharmaceutical arm).

If you didn't notice, all those numbers are accumulated in billions. That's "billions," with a "b." It goes without saying that JoEllen and I make slightly less than their profits from 2014.

But, who can blame Durex for offering condoms in exchange for work? I mean, you have to keep those profit margins low in order to stay competitive right? How else can a global corporate conglomerate stay afloat in this dog-eat-dog world of finance? I mean, you can't live on condoms and floor polish, right?

 

CLICK ON BANNER for 10{db5db53c3e4c8da308df8dbbda5eb054177ca14e2c83ed5110823cdc149e5fe3} OFF SLIQUID! Use code: LADYCHEEKY

Elle Chase